Zoe Microfestival

DAY FIVE
Yesterday, as there wasn’t any show happening in Zoe apart from a relaxing Dj Set, we  didn´t have much to report. So, in the first place, we decide to visit two of the projects promoted in the stands downstairs. In second the place, we decided to take a walk around and make an evaluation of the festival. Our target was some volunteers and  the public in general.

Vicolocorto "Zoe Microfestival" July 2014 Pesaro
The candles path

Get to know the ‘City of joy’

Even though there were not many artists and stands on this fifth day of Zoe Microfestival, there were some very interesting information stands and workshops. One of them was ‘La Città della Gioia’ which means ‘The city of joy’.

This project was started in 1999 by a small group of people who wanted to help homeless in Pesaro. They rented a house and equipped it with seven beds. Every homeless person can stay for 10 days every four months. During their stay, they are provided with food. Beside that, they can engage with the volunteers and each other, and share their story. This kind of social contact is very important, because the personal stories of the homeless are very tragic. Sharing helps them feel supported and understood.

The house is fully run by volunteers. They make sure that everything is clean, food is prepared and all the expenses are covered. Part of the money comes from donations of private institutions, the other part is raised by the sales of beach towels, agendas, t-shirts and bags with the logo of ‘La Città della Gioia’.

At Zoe Microfestival the volunteers of ‘La Città della Gioia’ also made a doorway where all the guests could pin a piece of paper. Written on the paper was everyone’s personal answer to the question: ‘What can’t be missing in a house in order to make it home for you?’ The answers were very diverse. Some people wrote down words, such as ‘love’ and ‘happiness’. Other people gave a more humorous answers, like ‘nutela’.

Discovering your creativity and fantasy!
After talking to the volunteers of ‘La Città della Gioia’ our eyes got attracted by a line of on-the-spot made paintings. In front of the paintings were some tables where people sat down to paint. This workshop was organized by ‘Alla scoperta delle forme’, which means ‘Discovering forms’. It is an initiative of Gian Marco Balleroni. He wants to stimulate the fantasy and creativity of kids. The new generation is born in the digital age and is mostly playing with iPhones, iPads, Playstations and other computerized games. Other toys, such as wooden cars and teddy bears, that stimulate the fantasy and creativity of children are more and more being forgotten.

With basic geometric forms, like squares, triangles and circles, Gian Marco, playfully teaches children to combine them and make new shapes, such as letters, flowers, trees, bees and smiley faces. Besides that, children can make their own combinations and create their own secret code language. Gian Marco calls the place where they come together a laboratory, because it is all about experimenting and trying out new things.

At Zoe Microfestival, all the guests could experiment with this simple and playful technique of design. With some paint, a paper sheet and wooden forms in front of you, you could just let your imagination go an create anything you wanted.  There were some professional artist who created beautiful paintings, but also amateurs like me were able to make nice paintings, because this form of art is so simple that anyone can do it.

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Also nice to know is that Gian Marco created the flyer of Zoe Microfestival. You can recognize his style by the simplicity and beauty of the shapes he combined.

One word describing Zoe

What do people think about the Zoe of this year ? How they would describe it?

Instead of going to people and asking this general questions, that could lead to pour and repetitive answers, we resolve to ask:

When I tell you ZOE what is the word
that comes to your mind ?

With all the words collected during this “game”, we made a tree of words. The result is this!

Vicolocorto "Zoe Microfestival" July 2014 Pesaro

Thanks everyone!

Shawita and Vanessa

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